What is SEO? The Best Seo Guide for Beginners

 What is SEO? The Best Seo Guide for Beginners

Introduction to SEO

You are a beginner and you started your website or blog?

You search for your content on search engines and you can’t find your website or blog page?

You are not getting any visitors to your website or blog?

So, do you think what the problem is?

It is a little tricky secret: it is SEO.

Then, follow me up on this article to know everything about how to find your website or blog page on the first results of google search engine.
So how do you think will people know about your page and start visiting your blog and reading your content?

By running a simple search on google on the number of new blogs that are being published every day. It gives us a total of around 7 million blogs each day without including those who doesn’t publish that day.

So, the competition is very high! How should you stand out and rank your websites and blogs high, so that you get more clicks, views and visitors? Stay along with me.

What is SEO?

Go now and search for anything, you can see some websites or blogs pages rank on the top of other pages. Wondering why?

This is the SEO.

SEO (means: Search Engine Optimization):

It represents the practice of optimizing and implementing strategies to a website or web page to increase its ranking and visibility online on search engines for relevant Keywords getting free traffic or what called (Organic traffic) like google, Yahoo, Bing and others search engine whenever someone search for anything which leads to more traffic and gain:

·         Information

·         Products you sell

·         Content you provide

·         Services you have

·         Or whatever your need

The better ranking and visibility your pages have in search engine results, the more likely you are to be found and get more clicked. The main goal of SEO: search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back to your website or blog.

When your goal aiming for a good SEO, there are three factors to be considered:

·         You, the publisher, product seller, service provider.

·         The search engine that you and other browsing.

·         And the searcher.

Whenever publishing any new blog article, you want to rank your article on the top, so people would find it and click on.

How do search engines work?

While most search engines keep their algorithms secret from the public, we know some of their strategy on how they work. But before I continue talking about search engines and their algorithms, I will start using google and stop repeating search engines. Let's face it, actually 90% of all the world's searches are done on google. While Bing searches are used to find google page when first opening the IE.

Going back to our main idea. When introducing a new post online, google starts scanning and skimming the page in search of the keywords used in the article. This is how Google will know what your article is about.
in addition to Google also checks the bounce rate for the page. The bounce rate is defined by the time the site visitors stay and stick to your page. The higher the time spent, the lower the bounce rate. So, the lower the bounce rate, the higher that Google ranks your page in the result searches.

Types of SEO?

There are two types of SEO:

·         On-page SEO

·         OFF-page SEO

On-page SEO + OFF-page SEO = High ranking

Imagine you have a mall shop at your city. You need to accomplish and achieve two things to keep your business running. The First, you need to attract people by making the design of your mall pleasant. Then you need to provide them with the best goods, and services for them to stay loyal customers.

You are thinking now, what does a mall shop has to do with SEO? Be patience my friend.

Making your mall good, is the same as making good On-page SEO. It is the design of your content, the value and keywords in your content that make people stay on your page. While designing your mall shop to attract visitors is the same as the OFF-page SEO to make google and search engines rank your page higher first.

On-Page Optimization:

There are three main points for On-page SEO you need to pay attention to:

1-Content:

The first and most important is your content!

Why content? Because researchers would be very happy and pleased when they find all the results they need in one place or one article.

Go now and search “simple homemade vanilla cake” (when someone thinks it’s hungry). Google will put all its effort delivering to you the best article that talks all about the best recipe with minimal ingredients and less time to prepare. Nice ha.

It doesn't show you the best vanilla cake places around town, instead it shows you exactly what you asked or looked for.

This is why you need delivering excellent content to make google and your reader value what you are providing them.

There are two types of content. Evergreen or long-term content, which is the content that will live long, such as posting about Making Online Business Money, and short-term content that will die in a couple of years, such as posting about the best laptops in 2020.

2-Keywords

Keywords are the terms or words people use to do their research about anything.

Always make sure to use specific keywords when trying to rank higher. For example, “best mall shop” is better and more precise than “mall shop”. I hope You got my point.

There are many free tools to help you picking your keywords wisely.

Example of finding good keywords when running a search about a mall using

Moz free keyword tool

But make sure to not go too far using keywords. Use it:

·         In your titles.

·         In the URL link of the page

·         And in some of your body content.

Be cautious about keywords in your content, it should stay in the percent range of 0.5-3 percent. Going above this range will not trick search engines and might penalize your ranking as a result.

3-Design

Here, we are not talking about the design that attracts the search engine to rank your page, we will get to that later. We are talking about the design and structure of your content.

You should make sure that the heading of your post, the titles you use and all the structure of your content is understandable to your readers, that is very crucial.

Also, optimizing your images in your content is very important.
Images are the way you describe and tell your content visually.

Make sure that your images have captions and descriptions. Use the keywords in your description for the search engine to analyze this image and it will be displayed by the search engine for that specific keyword. This will help the overall article ranking for that specific keyword.

OFF-Page Optimization:

Now we come to the part where we attract Google to rank our page.

Several  factors contribute in this field and below are some:

1-Bounce rate and page speed:

Time is the most valuable thing in life, and Google consider and knows it. When was the last time you waited for a page to load for a minute? Or even 25 seconds?

So, page speed play a rule in ranking and improving off-page optimization.

Boost Your Speed

If you are Having a slow page, then that increases your bounce rate. People will click the link and then leave in under almost 10 seconds because your page did not open and take long time to appear.
This result with high bounce rate will lead to lower ranking on Google pages.

2-Security

SEOs now consider the security of your website a major role in its ranking.
Moreover, open a not secure website on Google Chrome and you will get a warning that scares people. People will not continue to your website after reading the warning. And now that Chrome is the most used browser in the world, this is a big problem.

Always make sure your website starts with HTTPS. What does that mean? It means that the data that is transferred between your website and your visitor is always encrypted. You can achieve that by installing an SSL certificate to your website.

You can check below small course teaching you on how to install a WordPress website with SSL certificate.

3-Backlinks

The page that has many links pointing to it, is considered a very important page by any search engines. This is what backlinks are all about.

But if you are not a very important website that everyone is talking about, no one will backlink to you. Frustrating I know, but this is the truth. To get backlinks, you should take the initiative.

Try to contact other blog owners to exchange backlinks with them. But make sure to go for quality over quantity. Having a very reputable company known by many people to backlink to your blog, is more important than having many pages not read pages backlink to you. SEOs believe that important blogs talk about important blogs. Which is why Google would rank your page higher if you have good quality backlinks.

SEO Tools for Good Ranking:

If you are having a WordPress blog or website, then the most popular plugin with free plan to add to your blog is “Yoast SEO”.

 

It advises you on what to change in your page to get better ranking, more clicks and better visibility. It analyzes your post to tell you what is good and what isn’t good. Below is an example:

Another tools that will help you with your ranking is SEMRUSH.

SEMRUSH  is the ultimate SEO tool that helps you get deeper insights and better ranking into your competition, identifying your top organic keywords as well as paid keywords, allowing you to do backlinks analysis, and much more.
Make sure you check it out.

Conclusion

It doesn’t require much time to achieve a good SEO, but if you aimed at good seo, it might kill your post if you don’t.

It may take you a 6-7 hours to write a nice blog post, but it is up to you to decide if your post will live for years, or it will not be visited by anyone. Just specify 15 to 20 minutes after you are done with your post to make the necessary adjustments and techniques. These changes will get you a better SEO rank, thus reaching to many people and getting more traffic. Maybe after following a great optimization techniques and strategies, your article will stand out for years!

Thank you for following me up reading. I will be waiting to see your comments below, if you have any questions, I will do my best to answer them all.