How to build an Email List? What is Lead Magnets? Tips and Strategies

How to build an Email List? What is Lead Magnets? Tips and Strategies

 

Everyone, how are you? How to rate leads and build awesome email lists. hat what we are going to do in this awesome article. Stay tuned and follow up with me reading. Okay, so one of the main questions in email marketing is how to build an email list, because as you know email marketing is about two things:

·       Building an email list and

·       Sending emails to turn this list into customers

So, building an email list is a major problem or a main question when it comes to email marketing.

How to build email lists?

properly let's see in this awesome article.

Simply, to build an email list, the main method is called:

A lead magnet.

What is a lead magnet?

It is something that attracts anybody to give you his email or her email in exchange with something you provide for free.

let's make things simple. You wrote a small guide about whatever you want about a certain niche. For example, say about email marketing. Then you tell someone, I will give you this guide in exchange with your email address, so usually people love free stuff especially if it's a high-quality content.

So, always when you want to offer a lead magnet be sure to make it high quality, so you have a guide a PDF book and you offer the exchange of an email.

In this way you are collecting emails. Maybe you have a free course or free service. Every application whatever you are offering, you can offer it as a lead magnet in exchange with email addresses. So, this is the main concept and I think it's very simple.

Now our problem or the main question is:

How people will know about my lead magnet?

How people will know about my guide, my course or whatever?

So, I need to market this course or market this free guide in order to collect emails, okay. how we market this guide?

how we tell people about this free lead magnet?

That what we are offering and discussing here. We have multiple methods:

The first one is using social media marketing and to be more specific, I will talk about Facebook Ads.

1-Facebook Ads:

When we are talking about Facebook ads, we have two types of ads that we can use to collect emails we have:

Facebook lead collection ads:

let's go to Facebook and see this.

Here I am inside Facebook Ads manager and here you can create campaigns or marketing campaigns.

Now the first thing when you want to create a Facebook ad, it asks you about your objective, so you can see here, we have something called:

Lead Generation:

This type of campaigns allows you to collect email leads so you can go with this wizard. I create an ad and start collecting emails directly through Facebook then Facebook could allow you to export this data and import it into your email marketing application. I will not go now through the process it's somehow out of the scope I will have another article about it later on in my website, so stay tuned and follow up with me.

So, this is the first way on how to collect emails using Facebook marketing lead generation.

Facebook Traffic Ads:

Now the second type is to use Facebook traffic ads so then he can send people to something called a landing page which is a simple website where users can enter an email address in exchange with your lead magnet so let's take a look on some landing pages that you can build as I will show you how to build a landing page in one of my articles, also you can follow up on my website when you build this landing page then you can collect email addresses. Let's take a look on some examples. You can see here this a sample landing page:

 

We can see it says get your free ad template. So, now the lead magnet here is a free template for you, simply enter your name last name and your email and your company name and then you click on get your free ad template. This person he will give you this template in exchange with your email address, so he is collecting emails in this way. Get this link and he go to Facebook and create a traffic campaign and then he pastes this link and get traffic to his landing page to collect emails. So, this is simply about Facebook ads and how we can utilize to gather and collect and build your email lists.

Now the Second method is to use email collection forms inside your blog in all your articles.

 

2- Collection Forms:

I have really an important point if you want to work with email marketing and you don't have a website or at least a sample one-page website so you are a way of success in this field you need to build and have at least a small website where people can come and see what you have and maybe subscribe to newsletter. all get your lead magnet or your free stuff and exchange with your emails. So, you can build your email list properly using opt-in boxes. Now you may be asking is the same problem if I have an article or a blog or a website, and I have a problem that I have no traffic.

So, how to get traffic? Of course, getting traffic as some have allocated topic, but now as fast as possible usually when you want to get traffic to your website you have two options:

1.     Using paid advertising

2.     Search engine optimization: Which is optimizing your website to be at the first page on search engines, so you can get organic traffic. By the way you can check my article below:

learn SEO in Fifteen minutes: What is SEO? The Best SEO Guide for Beginners

So, learn how to optimize your articles your website with SEO.

let's put SEO now aside and talk about paid advertising to your website.

You have a website and I'm not talking about simple landing pages let's go and take a look on a direct example, so everything will be clear. Okay friends in my website onbizmark.com, let's take a look on this first article about: What is SEO? how to rank your website at first page of google and get organic traffic. Let's say someone got into my article and started reading this article he will Scrolls down about 50% of the article and you will see a pop-up opt-in box. This tells we'll have to help you please enter your email address to get every new free update, free lecture and so on.

So, if someone loves your content and loves what you read, he will obviously enter his email to get every new update, then he presses yes and you will collect this email, and save it into one of your email lists. You should have multiple email lists where you collect your emails.

And by the way, you need to know an important point when it comes to list building whenever you collect an email, be sure to collect it in a proprietary email list. let's talk about my website and about onbizmark.com my articles or by into three categories about technology, about building an online business and digital marketing. So, in general I have three types of audience, even though I believe that these are connected together but not all people know about the three things together.

So, whenever I collect an email, I be sure to collect it in a list where I can identify precisely whom are inside this list, so you can get targeted people. So, I can collect emails specifically, so when I want to launch an email marketing campaign later, I can know who can I target.

I can target precisely the correct people, so what I want to market maybe a new course or a new service ready to email marketing, that I check only the list that have people who loves email marketing all who are concerned with email marketing, so this is really very important is to create multiple lists and to build your lists and make them very targeted. Even you can target them by niche and by country maybe by a specific service or whatever, as much as you can narrow down your lists and collect targeted traffic, it will reflect more success in your email marketing campaigns. So, that is it about collecting through articles.

Now I want to show you a small scenario on how I collect emails using paid advertising here. We can see I spent $20.00 and I got 676 clicks on my article so let's say only 10% subscribe to my email list that I will get around 60 emails connected to this specific targeted niche. Now, you may say 60 is a very low number.

In my experience, please memorize this: if you have a specifically targeted email list let's say you have only 500 real followers, it's really more successful from having 10,000 emails that you don't know anything about. You are simply scrape them from here and there.

Trying to market your stuff to five hundred or two hundred is better than to ten thousand, when it comes to targeted email list and to gaining real followers those people subscribe because they loved you, so they will help you so well so they will subscribe to your services. So, will buy your stuff and so on.

Now let's go to third method about how to show and how to market your lead magnet and collect your emails simply using YouTube:

3- Collecting Emails Using YouTube:

You can see now for example: I am recording a video about list building and I will be publishing it on maybe on Thursday 7:30, so whenever someone watches this video, I will share some links in the description that will take them to a landing page that they are interested in. Let's take a look on any video on YouTube on how to rank YouTube videos and you can see plus a free keywords research tool or soft with I develop, you can go down here when you watch this video you will see LEM pointing to description so people can go there and download the free keyword rank tool.

Open this link, so you anyone watch the video will lead to a website, to a page: the free keyword ranker. So, anyone in president SEO or in ranking on YouTube and google. You will see, it's a keyword research tool a simple, one that will help a lot and save you time so if you go down and read about it and you want download you will see he have a form, so people can download this tool. He will collect information about you like the work where do they work, your email, name, their sex, the country and date of birth maybe.

Then they would agree on this privacy policy and download this tool whenever you press this download button, he will receive an email containing the download link in his side he collected his data. He collected his email and this person here is interested in this type of applications, if he goes to his list, he can see he have keyword ranked a download, this is an email list for only this type of people who got my application.

So, this is a specific targeting when I build my email list and this is very important. Let's say he created a new version of this application or maybe another application which is a paid application that is related to this type of software's then he can market those people because they are interested in such applications.

Now the last step or method to collect targeted emails and build email lists is using something called cold email marketing:

4- Cold Email Marketing:

I will collect emails using email marketing, it somehow looks weird! Yes, a lot. In one of my articles, I show you five methods to scrape emails using Facebook, using some tools, using my own free tool and so on. You can read the article below:

When you scrape these emails in general, if you launch an email marketing campaign to these great emails this is obviously stunning, you can simply launch a marketing campaign to escape emails to people who did not subscribe to your email list, this is different: please stop, please don't contact me from now on and tell me I scraped in I'm a customer this is spamming, in the world of email marketing.

So, we have now a scraped email list we can use these scraped emails to build a good email list for marketing later.  

How?

Simply using something called cold email marketing.

What is cold email marketing?

I have a full article about it, because it's really important to understand that how to use it. Somehow out of a scope now, you can click the link here:

But I want to mention it!

Cold Email Marketing:

Is simply sending emails to those scraped emails I'm not talking about marketing emails here I am talking about traditional emails, normal emails asking those people if they are interested in something you have, then they will go to your website or your channel what a good landing page? whatever and subscribe to your list, then after one month, two months, you'll collect a normal email list which you can use for marketing.

I was talking all the Clayton in detail, but just understand the idea.

Now cold email marketing is like sending a bunch of Amy's every day like, 50 or 100 emails or maybe 30 to use great email list then, to turn those to a normal email list then to turn them into customers later using email marketing.

So, I think you got the idea?

See you later on my website, so stay tuned and follow up and do not forget subscribe to my website, so you can get every update. Also, I will release more articles about marketing and all my business.

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